For Malaysian designer Alia Bastamam, it appears that the design world is hers for the taking. She has vanquished the local scene and is currently focusing on the runways abroad.
Since its establishing in 2010, her eponymous name has developed from solidarity to quality. A customary at Kuala Lumpur Fashion Week (KLFW), Alia’s plans are commended for being feminine yet exotic.
In 2017, Alia was named “Designer Of The Year” at KLFW. A gesture to her ability, it likewise established her status as one of Malaysia’s increasingly noticeable designers.
She is currently hoping to grow to Europe or the United States. Her mark made it’s Milan debut as of late, in a public exhibition running inthe same time as the city’s Spring/Summer 2020 fashion week.
“We have had influencers wearing our designs in Milan previously, however this is the first occasion when we’re really going there to show a collection,” says Alia, 35, in a meeting.
“Only a couple of months prior, Michelle Williams, once of Destiny’s Child, wore one of our baju,” she enthuses. “Truly, we’ve been endeavoring to get global acknowledgment.”
The Alia Bastamam name initially began by offering made-to-measure manifestations. It later extended to incorporate marriage and resort designs, ultimately, a dispersion line of pattern driven prepared to-wear.
In addition, she as of now has frequent clients in urban communities like San Francisco and Los Angeles. It is only that her name doesn’t have a physical mark in abroad stores yet.
“I’m hoping to expand, or possibly, attempt to demonstrate an alternate side of Alia Bastamam. The market here is tiny. So I surmise that this is the reason a great deal of fashioners in Malaysia are extending to different nations,” she notes.
“The Malaysian design scene is alright. It’s cool. Simply glance around. You have a great deal of cool kids here. They’re keen on design, they’re enthusiastic about it. Be that as it may, we are deficient with regards to the stage to exhibit talents.”
Alia, who hails from Subang Jaya, Selangor, really contemplated design before changing to form. She said that she didn’t experience childhood in an innovative situation. Her mom is an biochemist, while her father is an engineer.
An alum of Raffles Design Institute, Alia first finished her certificate contemplates in Kuala Lumpur. She at that point chose to proceed, and acquired her degree in Fashion Design from Raffles Singapore.
“Last time, I was hesitant. I was generally excellent with my specialty, however I never had confidence in myself. I never trusted I could do anything,” Alia says, about her experience as a child.
“Being a fashion designer has made me increasingly sure. I surmise I turned out to be all the more certain about myself when I understood I’m accomplishing something great with my ability. Making employments, for instance.”
Alia credits the achievement of her fashion label to having an excellent team. She says she has great accomplices who help her deal with the business’ various angles – tasks, advertising and showcasing.
“In this way, I get the chance to be as inventive as I can be without stressing over cash, for example. Dealing with your funds as a creator can be an extremely testing thing. However, it’s significant on the off chance that you need to develop your brand.”
The Alia Bastamam atelier and showroom is situated in Damansara Heights, KL. Her designs can likewise be found in retail establishments like Isetan and Robinsons, just as on the web.
Alia has worked together with different brands to think of style extras. Before, she has worked with Yoke and Theam to design shoes, as well as bags with Sometime By Asian Designers.
Alia says that the individuals in the fashion business here are very supportive of each other. Be that as it may, she doesn’t consider others to be as contenders. She rather regards them as companions.
She expresses that she still doesn’t get the entire “keeping an eye out for yourself” thought of working together. As she apropos brings up, “If your ‘craft’ is extraordinary, how are you contending?
“Melinda Looi and Bernard Chandran have consistently been sustaining and showing more youthful fashioners. They would impart anything to you, or converse with you. Or then again ask you how you are.
“We’re agreeable. We’re all unique. I don’t feel like there’s a should be focused. I think style is increasingly open now, and there are such a large number of fashioners around.”