A look from the Molly Goddard fall 2020 runway at London Fashion Week Photographed by Corey Tenold
The kinds of content that may show up on LFW’s site could run from a digital lookbook to a brand video to a worked out planner Q&A or even a digital recording. The assorted variety of the contribution will be identified with what designers can create during self-confinement, and will likewise mirror another strain of branding, promoting, and communication that has grabbed hold during the pandemic. Instagram Lives, social media posts, Zoom meetings, and direct-to-buyer e-tail have just gotten progressively indispensable to form brands during this lockdown period, indicating that immediate engagement with clients and fans is more fundamental than any other time in recent time—particularly if the stories imparted go to a letting down of one’s guard. On the off chance that style was once viewed as an elite industry, the briskness with which it has adjusted to serene, advanced correspondence, similar to kitchen table livestreams and fan-submitted Q&As, has demonstrated it to be exceptionally versatile and comprehensive.
The LFW digital platform will likewise contain virtual showrooms, according to a release, that will help associate brands with retailers, adding a business part to the week. Surge additionally stated, “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and product that you value, respect, cherish.”
Backstage at the Erdem fall 2020 show at London Fashion Week Photographed by Corey Tenold