With so much news flooding in about the bio-engineered meat, it’s really just about time McDonalds step up its game since BurgerKing’s Impossible Whopper. The fact that it’s made from meat but not from real meat raises a lot of questions. The two meat substitute brands are definitely revolutionary in providing vegan and vegetarian options as over the years it has been taking headlines.
So what is it?
Basically the two brands, Impossible Foods and Beyond Meat aren’t actually meat to begin with. The whole concept is to provide meat substitutes with plant proteins to mimic meat. While that is interesting enough, the taste however is what sets it apart from real and faux meat. Many have said that the meat substitute tastes similarly close enough to meat.
Moreover, Beyond Meat has gone beyond. The two differences based on visual is after its cooked is one ‘bleeds’ while the other doesn’t. Why is that? Beyond Meat uses pea protein while Impossible Food uses soy protein. This crucial ingredient, Soy Leghemoglobin is what makes the meat bleed after cooking.
However, that differentiating ingredient is just to mimic real meat. It is also important to note that both brands and its offerings are vegan friendly since neither contains any animal products of by-products.
Now, McDonalds has begun its market testing McPlant in January and will last until March 15th in Sweden and April 12th in Denmark. Based on the reception in the Scandinavian market, it’ll be first evaluated before other markets receive it.
Of equal importance, the patties will be cooked on the same grill with its beef counterpart. Making it not exactly vegan. A press release from McDonald’s Sweden suggests that it’ll be an option for “flexitarians” – people who are loosely vegetarian but still eat some meat.
McDonald’s McPlant is the company’s move in the changing fast food trend with plant-based meat. Since other fast food companies have been on the bandwagon of offering substitute meat in its products to cater a larger market.