Intel is feeling the heat from Apple’s M1 chip

Intel has been dominating the x86 microprocessor chip industry for a very long time since there’s not many companies in that industry. With one direct competitor of Intel, AMD is also known for its value to performance ratio as the company has been keeping the prices low to be able to compete with the microprocessor giant. 

With that, Intel’s monopoly of the x86 platform microprocessors is lessening after AMD entered the market. Right now, Intel is also faced with yet a new competitor, Apple’s M1 chip. Apple’s M1 chip however is different from Intel’s and AMD’s offerings which focuses on x86 processors. Instead M1 is built under the ARM platform which is most commonly found in compact devices, such as tablets and smartphones. With the technicalities out of the way, let’s focus on the important bits. 

With so much technological advancements lately, ARM based chips are also slowly being able to compete with x86 based chips too. The M1 is now being used in three devices which are the MacBook Air, 13-inch MacBook Pro, and the Mac Mini. Apple’s shift in using their in-house chip received quite a lot of positive reviews.

Intel strikes back

Intel did a chart comparison between the Apple’s M1 with the Intel’s 11th Gen Core i7. With claims that it beats the M1 in overall Chrome browsing and selected Office 365 tasks. The comparison also includes HandBrake transcoding, Adobe Premiere Pro exports, and tasks in both Photoshop and Lightroom Classic all in which the i7 core beats the M1. There’s also a gaming benchmarking where Intel got a bit naughty and placed the M1 with 0 FPS on games that is not supported on macOS and the M1 processor. 

However, this isn’t to throw shade at either companies. Instead, this is rather exciting since Intel is definitely recognizing the M1 chip to be a competitor. Since the performance of the M1 cannot be overlooked as even though the M1 is Apple’s first iteration of an ARM platform processor. It’ll only go upwards from here on and it’ll be interesting to see what kind of performance we’ll be getting from here on.