When Nike released the Go FlyEase sneaker, it took the world by storm. A whole new design that is meant to be kicked off or put on all without the need of using your hands was quite unthinkable. The sneaker which doesn’t feature the regular laces are instead held together with a bi-stable hinge. It is designed to keep the sneaker secure when open or closed and incorporating with the thought of how people kick off their shoes with a Kickstand Heel.
Nike has always thought of how to make their shoes better. With their Nike HyperAdapt 1.0 which is their project of providing self-tightening laces was pretty unthinkable when it first debuted back in 2017. This goes to show the amount of innovation and thought into the shoes which is pretty remarkable since it takes inspirations of the smaller things in life and tries to make it easier for us consumers.
“It could be the freedom to put on their shoes independently”
The FlyEase was initially Nike’s commitment to “creating shoes that are quick and easy to get into, and more hands-free.” Now, wait a minute, why change a design that has worked all over the years? That would be the normal consumer’s thought but Sarah Reinertsen whom is a three-time para-triathlon world champion and member of Nike’s FlyEase Innovation Team states that “This Nike innovation has the potential to impact so many lives.”
“For some wearers, the Nike Go FlyEase may just be a sneaker with enhanced convenience, for others, with disabilities invisible or visible, it could be the freedom to put on their shoes independently.” Which is quite true as everyone would want the ability to do simple things by their own.
Reinertsen also adds that the Go FLyEase innovation would be an important collection for those who are affected by disabilities which she hopes that it would “serve athletes from kids to adults, and also provide footwear options for a variety of disabilities.”
A humble beginning
The beginnings of the FlyEase started in 2015, all thanks to Matthew Walzer’s letter which read “My dream is to go to the college of my choice without having to worry about someone coming to tie my shoes every day. I’ve worn Nike basketball shoes all my life. I can only wear this type of shoe, because I need ankle support to walk. At 16-years-old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become self-sufficient, I find this extremely frustrating and, at times, embarrassing.” Thus sparking the start of the FlyEase project.
With that, the thoughts and designs were also kept in mind, Reinertsen adds that “So while the Nike Go FlyEase completely changes how you put on and take off your shoes – it was designed with the current human behavior in mind. I believe once people get used to putting on their sneakers hands-free, they will want more footwear options like this, and we’re already busy working on more FlyEase innovations for the future.” A little bit of getting used to it before it becomes natural.
The Go FlyEase is expected to be released in Japan on Feb 15 and subsequently in North America, Europe, Middle East, and Africa on March 19.