Sundance Film Festival 2021 going virtual was the right idea


With the pandemic at full swing and affecting many nations, it’s really just a matter of time until things start going virtual. With that, education is also taking a step to going digitized to minimize the potential spreading of the virus. As seen in Malaysia with the Ministry of Health, with no news for physical classes to be commenced fully but in stages. Instead still implementing online classes and fully utilizing video conferences software to help achieve the decision. 

In 2020, the Sundance Film Festival was one of the festivals that were badly impacted with the virus. It was reported that many of the festival participants reported symptoms related to the coronavirus at the start of the event. Which in turn has affected the festival. With that, necessary actions were needed to be taken to still continue the tradition of promoting and showcasing bold, creative, independent art and artists’ works.

Sundance did what they had to

The same is being done with the 2021 Sundance Film Festival where they went virtual. The decision for the organizers to go full virtual was also a great idea. As it was a total hit with the largest audience participation recorded. Which in turn was a big win at the film festival. Since it was still able to run and also adhering to the needed precautions of not having a physical congregate of people

The film festival was reported with audiences from 120 countries and 50 U.S. states which is some 2.7 times more than the usual physical formatting of the film festival. The festival featured a shortened list of 72 films for audiences to watch. 

“It’s been rewarding to see the way adventurous audiences everywhere engaged with our program and platform, and of course we are delighted to have met and even exceeded our goal of expanding the reach and community for independent film in this challenging year,” said Keri Putnam, Sundance CEO.

With the success of going virtual, it’s only hoped that the organizers maintain the virtual format and also the physical format. In order to cater to interested audiences native to the US and also from other countries.