Swatch collaboration showcases with a Modern Art theme

swatch

Swatch has been quite synonymous with inexpensive and reliable watches. With designs that are always different, quirky but still with an appeal, it’s no wonder how it became a brand that is able to suit the needs of many. Designed with the notion of casual and creative designs and collaborations with brands and artists, Swatch is one brand that caters to many and still does it well. 

However, Swatch watches are usually made with plastic and silicone materials for its durability but it hasn’t stopped the watchmaker from making quality watches given its low price point. Aimed to be an everyday watch or accessory, the inexpensive watch is also praised for its accurate quartz movement.

Swatch X MoMA

 

Now, it’s not rare for the Swiss watchmaker to do collaborations and indeed, some of the pieces can fetch a high price. As a limited edition watch with Keith Haring was auctioned for over $10,000 USD (RM40,400). 

Swatch’s latest collaboration with New York’s Museum of Modern Art (MoMA) has created six watches for their collaboration and amazingly it features some of the museum’s famous works of art. The collection is set to feature The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo. 

Limited to only 221 pieces, the watch is up for purchases either separately or together as part of a complete collector’s edition. The watches are expected to come in a Blade Stair inspired box which is quite a distinct architectural feature of the museum.

The watches and collector’s set is expected to be on sale on March 4 and is pieced between $92 USD (RM 317) and $115 (RM 467) each or $810 USD (RM 3272) for the Collector’s set through Swatch physical and online stores worldwide as well as MoMA Design Stores worldwide and the museum’s online store.